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P&G Expands Bounce Line

In-wash Bounce Bursts are a first for the brand.

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By: Christine Esposito

Editor-in-Chief

Procter & Gamble’s Bounce brand is launching its first ever in-wash fabric care product, Bounce Bursts, which come in bead form that allows consumers to control the amount of the brand's Outdoor Fresh delivered in the wash cycle.   “Bounce understands that there are moments when we’re unable to enjoy the scent of the great outdoors and has designed Bounce Bursts to give fabrics that extra boost of Outdoor Fresh scent throughout the day,” said Vedran Miletic, associate marketing directo...

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